ONE-PAGER / FLYER

[PabloFilomeno83]

Related Issue

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Description

I want to create an asset that we can use more broadly -
The idea is sending the prospects a one-pager pdf with the basic information for their onboarding and re the product, and also something that we can print as flyers for the events. Maybe with so much content it's 2 sided?

Here's the content: https://docs.google.com/document/d/17YyZ8Zeimo0MdrTVokIDc6_XgGUGh8Q6UIuOiZK297E/edit?usp=sharing

[Yndira-E]

@PabloFilomeno83 I think it might be too long for a one pager, even a two faces one.

Is it possible to make it shorter? I'm attaching a couple of examples for reference

FF_Hannover_brochure.pdf

FlowFuse-ProveIt_flyer.pdf

[Yndira-E]

Here's the GDoc I used as base for the ProveIt one last year

[Yndira-E]

And here's the GDoc I used for Hannover

[PabloFilomeno83]

Hello @Yndira-E - I've updated the copy, now it should work. Thanks!

[Yndira-E]

@PabloFilomeno83 it's in this folder

[PabloFilomeno83]

Thank you @Yndira-E looks good to me.
@MichaelBDavis @ZJvandeWeg OK?
This will be attached on the sign up follow-up email and will be printed in both events.

[MichaelBDavis]

Does well:

• Good category framing - “the enterprise platform that bridges the gap between physical assets and enterprise IT”
• NR is present but not dominant
• Good enterprise signals. e.g. enterprise security & governance, RBAC, audit logs, SSO, Cloud / on-prem / edge deployment

Needs work:

• It leads with capabilities not problems. For example:
  • “Connect Any Machine and Asset”
  • “Unify Data Across Any Protocol”
  • “Transform Data with AI Assistance”
• Not anchoring to use case or solution
  • Manufacturing buyers buy, edge connectivity, MES / ERP integration, UNS enablement, line-level visibility, enterprise reporting
  • Not anchored to ISA-95
  • Doesn't show where FF sits in the architecture
• CTA is misaligned with our buyers
  • Our buyers don't want to trial a tool
  • They want to evaluate an approach
  • Trials are premature
  • Let's go with architecture review or solution workshop

@PabloFilomeno83 @Yndira-E I'm happy to provide suggestions for all these. Just let me know.

[PabloFilomeno83]

How about this @MichaelBDavis ?
https://docs.google.com/document/d/14BBuaE1f4M2lbg6LG2hA-SfQMW-fsFiO3eH580YIq0k/edit?tab=t.0

Maybe too ISA focused?

[MichaelBDavis]

@PabloFilomeno83 Tbis looks fantastic. One thought that came to mind as I was reading it, based on recent customer conversations (e.g. Ford).

Many manufacturing solution buyers are deciding how to solve the problem, not what tool to use. We actually had an example today where a prospect said, "We have vendor and tool fatigue." What got his attention was positioning FF away from "another tool" and toward an integration pattern.

It might be worth reinforcing that idea near the top with a line like:
“The challenge isn’t choosing tools - it’s choosing a scalable, governable integration foundation.”

Totally optional but thought I'd share for now or later.

[PabloFilomeno83]

OK - I see your point, but I think that's more something to incorporate in the pitch and proabaly the website rather than the flyer. We'll go with the copy of the google doc and we can work on your idea for other formats.
Thanks @MichaelBDavis :)