diff --git a/NEXT_CHANGELOG.md b/NEXT_CHANGELOG.md
index 2c13750d4b..f9d59c3213 100644
--- a/NEXT_CHANGELOG.md
+++ b/NEXT_CHANGELOG.md
@@ -3,6 +3,7 @@
 ## Release v0.296.0
 
 ### Notable Changes
+* Direct deployment engine for DABs is now in Public Preview. Documentation at [docs/direct.md](docs/direct.md).
 
 ### CLI
 * Add `--force-refresh` flag to `databricks auth token` to force a token refresh even when the cached token is still valid ([#4767](https://github.com/databricks/cli/pull/4767)).
diff --git a/acceptance/bundle/help/bundle-deployment-migrate/output.txt b/acceptance/bundle/help/bundle-deployment-migrate/output.txt
index a1bb7d951f..da2f95707b 100644
--- a/acceptance/bundle/help/bundle-deployment-migrate/output.txt
+++ b/acceptance/bundle/help/bundle-deployment-migrate/output.txt
@@ -8,8 +8,6 @@ lineage and incremented serial number.
 Note, the migration is performed locally only. To finalize it, run 'bundle deploy'. This will synchronize the state file
 to the workspace so that subsequent deploys of this bundle use direct deployment engine as well.
 
-WARNING: Both direct deployment engine and this command are experimental and not recommended for production targets yet.
-
 Usage:
   databricks bundle deployment migrate [flags]
 
diff --git a/cmd/bundle/deployment/migrate.go b/cmd/bundle/deployment/migrate.go
index 07951f6bf6..5cd7efca75 100644
--- a/cmd/bundle/deployment/migrate.go
+++ b/cmd/bundle/deployment/migrate.go
@@ -133,8 +133,6 @@ lineage and incremented serial number.
 
 Note, the migration is performed locally only. To finalize it, run 'bundle deploy'. This will synchronize the state file
 to the workspace so that subsequent deploys of this bundle use direct deployment engine as well.
-
-WARNING: Both direct deployment engine and this command are experimental and not recommended for production targets yet.
 `,
 		Args: root.NoArgs,
 	}
diff --git a/docs/direct.md b/docs/direct.md
index ba9e076023..1077dc405a 100644
--- a/docs/direct.md
+++ b/docs/direct.md
@@ -1,6 +1,6 @@
 ## Status
 
-Status: experimental, only recommended for development targets or evaluation, not for production use.
+Status: Public Preview.
 Known issues: https://github.com/databricks/cli/issues?q=state%3Aopen%20label%3Aengine%2Fdirect
 
 ## Reporting bugs