chore: add UTM parameters to all owned outbound links#4544
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devin-ai-integration[bot] wants to merge 2 commits intomainfrom
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chore: add UTM parameters to all owned outbound links#4544devin-ai-integration[bot] wants to merge 2 commits intomainfrom
devin-ai-integration[bot] wants to merge 2 commits intomainfrom
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Add UTM tracking parameters to owned links across GitHub files, desktop app, onboarding assets, blog articles, and docs to enable attribution of app installs and website traffic by source. Convention: - utm_source: github | app | website - utm_medium: readme | contributing | settings | changelog | onboarding | blog | docs - utm_campaign: organic Co-Authored-By: John <john@hyprnote.com>
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…book Co-Authored-By: John <john@hyprnote.com>
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Summary
Adds UTM tracking parameters to owned outbound links across the repo so app installs and website traffic can be attributed by source. Also documents the UTM convention in the analytics developer docs and handbook so the team can maintain consistency going forward.
20 files changed across 6 areas:
utm_sourceutm_mediumgithubreadme,contributingappsettings,changelogapponboardingwebsiteblogwebsitedocsAll links use
utm_campaign=organic. UTM params are placed before#fragments where applicable. No existing query parameters were present on any of the modified URLs. Blog-to-blog cross-links and non-marketing links (Discord, account management) were intentionally left unchanged.Updates since last revision
apps/web/content/docs/developers/12.analytics.mdxdocumenting the convention, where UTMs are applied, rules for adding them, and how they connect to PostHog attribution.apps/web/content/handbook/how-we-work/8.analytics-funnel.mdxwith a cross-link to the full developer reference, and noted that PostHog captures UTMs automatically on session properties.Review & Testing Checklist for Human
utm_sourcevalues (github,app,website) andutm_mediumvalues (readme,settings,blog, etc.) align with how you want to segment in your analytics toolchar.comuseutm_source=website&utm_medium=blog. These will override the visitor's original session source in GA. Confirm this is desired vs. using internal campaign tracking/docs/developers/analytics#utm-parameters-on-owned-links. Confirm the docs framework generates this slug correctly from the## UTM parameters on owned linksheadinghyprnote.com— UTMs were added to the old-domain URLs incrates/db-user/assets/. These may need a separate domain migrationSuggested test plan: Deploy the preview, navigate to the analytics docs page and handbook funnel page, and verify the UTM convention tables render correctly and the cross-link between them works.
Notes
fastrepl/marketingrepo was empty (no commits), so it was skippedLink to Devin session: https://app.devin.ai/sessions/34101d26258248b490fe456d66f56073
Requested by: @ComputelessComputer